Brainjocks in the News

We love to get the word out! Browse our latest news, announcements and industry blogs.
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Brainjocks Unveils Innovative Content Localization Approach at Symposium

Today, Brainjocks announces its annual sponsorship of Sitecore Symposium in Orlando, where they will also unveil an innovative content localization approach. Symposium is being held at Walt Disney World November 4th-7th and Brainjocks will continue their perennial presence at the event and strong commitment to...

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S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies. From a definition standpoint, when we talk about segmentation (more specifically user/audience segmentation) we...

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Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Today, Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders...

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R is for ROI

A simple ROI calculation can help take the guess work out of future business decisions.From a definition standpoint, ROI is short for Return on Investment, and is a measure of...

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Brainjocks Announces New Website and Digital Transformation Focus

Today, Brainjocks is proud to announce the recent launch of their corporate brand website, brainjocks.com.  Along with a fresh and sometimes quirky new look, the site is all about Brainjocks' new comprehensive focus on digital...

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Q is for Qualitative Research

Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience. From a definition standpoint, qualitative research is a scientific method of observation that gathers non-numerical data and...

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P is for Personalization

As more users expect personalization, it is important to understand what it is and how to get started. From a definition standpoint, personalization is the act of delivering tailored content or products based on a user’s preferences or preferred interests that are known...

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O is for Optimization

Optimization strategies are important to ensuring that what you deliver is helping, not hindering, users in their experience. From a definition standpoint, when we talk about optimization we...
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7 Steps to Create Lower Environments with Sitecore Commerce

When dealing with live websites, it is desired to have lower environments that mirror production as closely as possible. Why?
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N is for Nurture

Nurturing strategies are critical to building loyalty and providing data on what is working well with users. From a definition standpoint, when we talk about nurturing, we are...
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Brainjocks Score 3.1 is Now Available

Today, Brainjocks announced general availability of Brainjocks SCORE™ 3.1, a Sitecore accelerator, which is now Sitecore 9 ready.
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Sitecore Integration with Azure BLOB Storage

If you have an already existing Sitecore solution that you are planning on moving to the Azure cloud you need to understand the Blob service concepts firsts. Azure...
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Brainjocks Launches Two New Service Offerings Providing End to End Solutions for Clients

Brainjocks, a leading customer experience and technology company, is excited to announce the launch of two new lines of business – Digital Strategy and Managed Services. These offerings further...
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Change Sitecore Item ID

The Sitecore Item ID is one of those properties that I have always been told that you can’t change. They were basically right because if you look at Sitecore.Data.Items.Item in the Sitecore.Kernel dll using dotPeek you will see that for the ID...
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Brainjocks Announces General Availability of Brainjocks SCORE 3.0

Today, Brainjocks announced general availability of Brainjocks SCORE™ 3.0, which is Sitecore 9.0-ready. The latest release of its modular development framework delivers a number of exciting new features.

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Looking for a Consultant? Read This!

Having a hard time choosing a consultant or vendor? Here are some top things to look out for — as told by consultants. I started working on a pitch deck recently, describing why you should spend the time ...
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Brian, Diego and Jill of Brainjocks Win Sitecore MVP Awards

Today, Brainjocks® announced that Brian Beckham, Founder & CEO; Diego Moretto, Senior Sitecore Developer; and Jill Grozalsky, Director of Digital Strategy were named  “Most Valuable Professionals (MVPs)” ...
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L is for Loyalty

From a definition standpoint, a Key Performance Indicator (or KPI as us cool kids call them) is a value that businesses identify to measure how effective an organization is doing in regards to achieving business objectives over time. KPIs are used...
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Auto Cache in Sitecore: What is it and How to Implement It

When building Sitecore implementations one thing you must always think of is: What is the cache strategy and how it will be implemented? For example will html cache be set in standard values of templates? What is the size of database...
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Brainjocks Makes it Official with a Ribbon Cutting Ceremony for New U.S. Headquarters

Milton Mayor Joe Lockwood joined Brainjocks, a leading marketing technology company, yesterday at the ribbon cutting ceremony for the company's new U.S. headquarters in Alpharetta, GA. The move to Milton anchors Brainjocks in the heart of the technology corridor of the South.
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K is for Key Performance Indicator

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready. From a definition standpoint, a Key Performance Indicator (or KPI as us cool kids call them) is a value...
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Brainjocks welcomes Jill Grozalsky as Director of Digital Strategy

Brainjocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing...

Interested in a career at Brainjocks?

Phenomenal benefits, great culture, and a career innovating with digital technologies... there are many reasons why becoming a Jock is a no brainer! Learn more about why it’s great to be a Brainjock and browse our job listings while you're here.