Brainjocks in the News

We love to get the word out! Browse our latest news, announcements and industry blogs.
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DAM! We Should Get Our Assets Together

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system...
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Responsive Image Cropping for Episerver is Here!

There is a HUGE difference in the resolution and physical size of a desktop monitor and a mobile phone or tablet. When adding images to the website, we wish to take advantage of the “real-estate” of the desktop system to add beautiful images that help tell our story. These images can be...

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How to Personalize a Carousel in Sitecore with Brainjocks SCORE

Just for fun, let’s take a few common scenarios for content management teams, and run through how to add personalization to Sitecore with Brainjocks SCORE. You’ll be shocked at how easy this is – why more companies don’t jump in and start personalizing their...

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Accessibility: A, AA or AAA? That is the question

Why is Accessibility important? Every website has its target audience and site owners who always want to make sure their site attracts as many visitors as possible from its target audience. One way to achieve this is to make sure the web resources can be used by everyone. According to the...

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Welcome to Epijocks!

We are proud to launch this new blog and are excited about sharing more about our approach. We’ll share all the tips and tricks we’ve learned in our Episerver implementations. We’ll use this space to share not just technical expertise, but also anything related to...

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Brainjocks Presents "Building a Modern Day Digital Platform" at DMFS Summit

Brainjocks’ CEO, Brian Beckham will be joining Ron McMurtrie, CMO at Sage on the main stage Tuesday, February 25th at 9:00 AM. Their presentation, Building A Modern-day Digital Platform: Connecting People, Processes and Technologies to Deliver Amazing Customer Experiences, will highlight their innovative partnership and how they transformed...
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Brainjocks Announces its Sitecore MVPS for 2020

This annual award recognizes more than 300 individuals providing the backbone to the Sitecore community by engaging others through their inspiration, mentorship, and support—and we have 3!

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An Update to Responsive Image Support in Sitecore

In our previous article, we discussed a custom field type Brainjocks created to allow content managers to crop images for the various device break points in your responsive design. The community asked for more, and we listened—so we have made a neat enhancement...

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V is for Voice of the Customer

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations. From a definition standpoint, when we talk about Voice of the Customer...

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Brainjocks Partners with Episerver at NRF 2020—Retail's Big Show

Brainjocks will take over Episerver's booth at NRF 2020 for an hour to meet and greet show attendees, and share how they approach MarTech and CMS differently. Attendees of the event can find Brainjocks at Booth #427 from 9:30-10:30am on Monday, January 13th.

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U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more. From a definition standpoint, and at the most simple level, user...

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T is for Testing

Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works. From a definition standpoint, testing describes the means by which the presence...

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Brainjocks Unveils Innovative Content Localization Approach at Symposium

Today, Brainjocks announces its annual sponsorship of Sitecore Symposium in Orlando, where they will also unveil an innovative content localization approach. Symposium is being held at Walt Disney World November 4th-7th and Brainjocks will continue their perennial presence at the event and strong commitment to...

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S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies. From a definition standpoint, when we talk about segmentation (more specifically user/audience segmentation) we...

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Brainjocks Announces SCORE for Episerver and Platinum Sponsorship at Ascend Conference in Miami Beach

Today, Brainjocks announces its inaugural and platinum sponsorship of Episerver Ascend, a key technology conference in the CMS / MarTech space. Ascend is a three-day event for digital marketers, developers and commerce leaders...

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R is for ROI

A simple ROI calculation can help take the guess work out of future business decisions.From a definition standpoint, ROI is short for Return on Investment, and is a measure of...

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Brainjocks Announces New Website and Digital Transformation Focus

Today, Brainjocks is proud to announce the recent launch of their corporate brand website, brainjocks.com.  Along with a fresh and sometimes quirky new look, the site is all about Brainjocks' new comprehensive focus on digital...

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Q is for Qualitative Research

Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience. From a definition standpoint, qualitative research is a scientific method of observation that gathers non-numerical data and...

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P is for Personalization

As more users expect personalization, it is important to understand what it is and how to get started. From a definition standpoint, personalization is the act of delivering tailored content or products based on a user’s preferences or preferred interests that are known...

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O is for Optimization

Optimization strategies are important to ensuring that what you deliver is helping, not hindering, users in their experience. From a definition standpoint, when we talk about optimization we...
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7 Steps to Create Lower Environments with Sitecore Commerce

When dealing with live websites, it is desired to have lower environments that mirror production as closely as possible. Why?
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N is for Nurture

Nurturing strategies are critical to building loyalty and providing data on what is working well with users. From a definition standpoint, when we talk about nurturing, we are...
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Brainjocks Score 3.1 is Now Available

Today, Brainjocks announced general availability of Brainjocks SCORE™ 3.1, a Sitecore accelerator, which is now Sitecore 9 ready.
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Sitecore Integration with Azure BLOB Storage

If you have an already existing Sitecore solution that you are planning on moving to the Azure cloud you need to understand the Blob service concepts firsts. Azure...
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Brainjocks Launches Two New Service Offerings Providing End to End Solutions for Clients

Brainjocks, a leading customer experience and technology company, is excited to announce the launch of two new lines of business – Digital Strategy and Managed Services. These offerings further...
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Change Sitecore Item ID

The Sitecore Item ID is one of those properties that I have always been told that you can’t change. They were basically right because if you look at Sitecore.Data.Items.Item in the Sitecore.Kernel dll using dotPeek you will see that for the ID...
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Brainjocks Announces General Availability of Brainjocks SCORE 3.0

Today, Brainjocks announced general availability of Brainjocks SCORE™ 3.0, which is Sitecore 9.0-ready. The latest release of its modular development framework delivers a number of exciting new features.

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Looking for a Consultant? Read This!

Having a hard time choosing a consultant or vendor? Here are some top things to look out for — as told by consultants. I started working on a pitch deck recently, describing why you should spend the time ...
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Brian, Diego and Jill of Brainjocks Win Sitecore MVP Awards

Today, Brainjocks® announced that Brian Beckham, Founder & CEO; Diego Moretto, Senior Sitecore Developer; and Jill Grozalsky, Director of Digital Strategy were named  “Most Valuable Professionals (MVPs)” ...
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L is for Loyalty

From a definition standpoint, a Key Performance Indicator (or KPI as us cool kids call them) is a value that businesses identify to measure how effective an organization is doing in regards to achieving business objectives over time. KPIs are used...
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Auto Cache in Sitecore: What is it and How to Implement It

When building Sitecore implementations one thing you must always think of is: What is the cache strategy and how it will be implemented? For example will html cache be set in standard values of templates? What is the size of database...
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Brainjocks Makes it Official with a Ribbon Cutting Ceremony for New U.S. Headquarters

Milton Mayor Joe Lockwood joined Brainjocks, a leading marketing technology company, yesterday at the ribbon cutting ceremony for the company's new U.S. headquarters in Alpharetta, GA. The move to Milton anchors Brainjocks in the heart of the technology corridor of the South.
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K is for Key Performance Indicator

Want to know how your organization is performing against business objectives? Well then get your KPIs defined and ready. From a definition standpoint, a Key Performance Indicator (or KPI as us cool kids call them) is a value...
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Brainjocks welcomes Jill Grozalsky as Director of Digital Strategy

Brainjocks, a leader in marketing technology and enterprise CMS solutions, makes another strategic hire with the addition of Jill Grozalsky to its rapidly growing consulting team. Grozalsky brings almost 10 years of experience in the digital marketing...

Interested in a career at Brainjocks?

Phenomenal benefits, great culture, and a career innovating with digital technologies... there are many reasons why becoming a Jock is a no brainer! Learn more about why it’s great to be a Brainjock and browse our job listings while you're here.