digital strategy

Successful business strategy is about knowing where you need to go and having a clear plan to get there. Digital strategy is no different. Our team makes your goals their goals. We help you craft a strong plan to identify and achieve the goals that will have a measurable impact on your business. 

We begin with an immersion workshop that is the foundation for understanding your needs, audiences and goals. The time spent between your team and ours helps build a roadmap for a productive engagement.

Once the map is set, the hard work begins. To deliver the right experience for your customers, you have to know who they are and what they expect. Brainjocks helps you identify unique personas and plot their journeys in order to build an experience that meets their needs. This process is key to ensure that you’re delivering the right message, at the right time for each individual customer.

The need to prove ROI is a KPI every marketer faces. At Brainjocks, we work together to understand the strengths and weaknesses of your entire MarTech stack, making sure the data is clear, concise and complete – leading to reporting you can count on. We help you harness the functionality of every system to ensure you’re delivering the richest, and most profitable, customer experience for your end user.

After you implement your initial strategy recommendations, it’s important to continually optimize performance and make adjustments as needed. With frequent reporting against well-defined KPIs, your team can make decisions that aren’t just data-driven, but data led. Using information to A/B test, refine personalization and content gives you the confidence to make informed decisions.