Procter & Gamble: Making Every Day More than Ordinary

Procter & Gamble brands are trusted in millions of homes and have been for over 180 years. Their products have challenged convention, led innovation, and helped shaped culture, all with a mission to make life a little easier.

brainjocks b2c client

Client Snapshot

Enterprise Digital Ecosystem

Industry: Consumer Packaged Goods

Over 65 Brands & 100K Employees

Headquarters: Cincinnati, Ohio

Featured Solutions

MarTech Consulting

Sitecore CMS with Brainjocks SCORE

Custom Image Cropping Tool

Transperfect Translation Workflows

Managed Services

pg crop tool 4
pg launchpad 6
pg brand tagging 3
pg performance 8
pg editorials 5
pg adoptions 2
pg adopt 1
quotation mark

By building content federation functionality into Sitecore, Brainjocks has addressed a number of marketing pain points. Content teams are now able to create, share and repurpose content globally - saving us time, money and frustration.

Jacek Zniszczol
GBS Commercial Services & Delivery

A Transformation of Approach to Content Management 

Think for a moment about your morning routine. Wake up, brush your teeth, shower, get the kids ready and off you go. At each step, there’s one company that’s probably with you all along the way – Procter & Gamble. From Crest® to Old Spice® to Pampers®, P&G has multiple brands that all require their own marketing, promotions and websites. With such a large portfolio, P&G’s digital ecosystem had become unmanageable. Managing multiple platforms, varying content and thousands of images proved a daunting task for the brand marketing teams.

P&G partnered with Brainjocks to transform their approach to content management and alleviate headaches for content teams who needed to create multiple websites efficiently and quickly. With each individual brand team wanting the autonomy and flexibility to bring their brand to life, Brainjocks had the innovations to help.

 

Download our case studies below to learn all the details. 

P&G chose Brainjocks to help manage the complexities of an enormous content repository and establish metrics to measure success.

QUICK FACTS

With Brainjocks' help, P&G experienced:

  • 66% reduction in page creation time
  • 3x faster content authoring
  • 50% decrease in platform complexity

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