Think for a moment about your morning routine. Wake up, brush your teeth, shower, get the kids ready and off you go. At each step, there’s one company that’s probably with you all along the way – Procter & Gamble. From Crest® to Old Spice® to Pampers®, P&G has multiple brands that all require their own marketing, promotions and websites. With such a large portfolio, P&G’s digital ecosystem had become unmanageable. Managing multiple platforms, varying content and thousands of images proved a daunting task for the brand marketing teams.
P&G partnered with Brainjocks to transform their approach to content management and alleviate headaches for content teams who needed to create multiple websites efficiently and quickly. With each individual brand team wanting the autonomy and flexibility to bring their brand to life, Brainjocks had the innovations to help.
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With Brainjocks' help, P&G experienced: