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global marketing manager

Marketing

  1. About Us
  2. Careers & Benefits
  3. Global Marketing Manager

JOB DESCRIPTION

LOCATION

Kennesaw, GA

Employment type

Full-time

experience

Mid-Senior Level

job function

Marketing

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As Global Marketing Manager, you will be responsible for developing marketing strategies and programs to build awareness and generate demand for BrainJocks’ solutions in alignment with business priorities. You will support the brand vision through careful execution of design and messaging across all marketing efforts and markets.

 

Responsibilities

  • Create and execute marketing campaigns across channels with the goal of driving attributable leads and revenue -- advertising, search, email, PR, website, social media, etc. Leverage marketing technology including marketing automation and databases to optimize demand generation effectiveness.
  • Create / maintain marketing calendar of planned campaigns and communications.
  • Track and report on campaign results, including spend vs. budget, and make recommendations on future strategies and investment.
  • Lead planning and execution of geographic market expansion.
  • Conduct and share competitive research.
  • Support the Sales team with presentation templates, personalized prospect/client decks in response to specific needs and other sales tools.
  • Develop content and collateral such as product brochures, case studies, white papers, ad copy, videos, webinars, blog posts and more.  
  • Plan and manage BrainJocks’ participation in events, with full oversight and budget accountability.
  • Partner with internal creative resources and manage the work of external vendors when necessary.
  • Assist with brainjocks.com updates and content administration.  
  • Contribute to team effort as needed, including special projects.

REQUIRED SKILLS AND EXPERIENCE

  • Bachelor’s degree in communications, marketing or relevant field;
  • Seven years of related experience including marketing a software or technical solution;
  • Outstanding written and verbal communication skills;
  • Experience supporting consultative/solution selling approaches;
  • Experience with marketing automation systems, preferably Pardot, and Salesforce.com;
  • Proficiency using Microsoft Office.

Preferred Skills and Experience

  • Experience with Web CMS;
  • Experience with enterprise-level websites;
  • Agency experience.

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